General / Press Release n.6  28 April 2005

XX Edition World Festival On The Beach
Palermo Mondello 11-22 May 2005

THE SAAB SALOMON ADRENALINE HUNTERS ROAD SHOW COMES TO MONDELLO FOR THE XX EDITION OF THE WORLD FESTIVAL ON THE BEACH 

This summer more than one and a half million people will be exposed to the SAAB Salomon Road Show featuring the Adrenaline Hunters and their mission to ride the planet. A mobile cinema will present their unique film over 4 months at many international events, amomg them, the XX edition of the World Festival on the Beach in Mondello from 18 to 22 May.
The SAAB Salomon mobile entertainment centre is a self contained cinema and stage capable of showing both pre-recorded and live footage via a high quality twenty two square meter screen and a 2000 Watt public address system.
The Adrenaline Hunters are Salomon's team of elite action sports athletes. The free climber Klem Loskot, David Arnaud with his kayak and many others have been filmed in the most beautiful, inaccessible, wild and uncompromising terrain on the surface of this diverse world. Australia, Canada,  Madagascar, Morocco New Zealand, Norway, the United States and Vietnam provide the organic arenas for their high performance playtimes.
The SAAB Salomon Adrenaline Hunters Road Show will visit the best international consumer, sports and music events held between May and September 2005. First stop on the road show tour is the Barcelona Motor Show as of the 5th May. The Worlf Festival on the Beach in Mondello will be the second stage from 18 to 22 May before passing in France for both the Climbing World Cup in Chamonix and the Salomon Avalanche Cup in Alpe d'Huez, in Germany for the Outdoor Retail Show and in UK for the SAAB Salomon Mountain Mayhem. The final stop will be back in France for the X-Adventure Raid Series in Annecy in September.